New Report Looks at the Rise of Virtual Influencers on Instagram
Social media was created to facilitate human connection, to amplify our interactive capability by providing new ways for us to share our lives and experiences, and relate to others around the same. Social media gurus have been preaching along these lines for years – in order to succeed on social platforms, you need to ‘be
- Published in digital Marketing
Facebook Provides New Stories Templates for Businesses, New Business Options for Instagram Direct
Christmas is now only 75 days away, so if you don’t have your holiday campaigns locked in, it’s time to get moving. Indeed, Facebook says that nearly half of US shoppers start shopping for the holidays in November or earlier. If you’re not mapping out your connection strategy, you’re going to start missing out on opportunities very
- Published in Social Media Marketing
Facebook Expands Search Ads Availability to More Businesses
Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools. As you can see in this example, which
- Published in Mobile, Networking, Social Media Marketing
Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
‘Snap Chatter’ monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app’s users. And given Snapchat’s popularity with younger audiences, the Snap Chatter reports can be a great indicator of rising trends in general – the monthly listings include key topics of focus in different
- Published in Mobile, Social Media Marketing
Instagram is Working on a New ‘Join Chat’ Sticker for Stories
It seems that it’s not only Facebook’s main app that’s putting more focus on private groups – over on Instagram, reverse engineering expert Jane Manchun Wong has uncovered a new ‘Join Chat’ sticker option which would enable Stories viewers to join a private chat group, direct from a Story. As you can see here, the ‘Join Chat’ sticker prompts the user
- Published in Posts, Social Media Marketing, Technology
10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]
In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see ‘record levels of engagement‘, with on-platform sessions growing by 24%. LinkedIn engagement has been on the rise for some time – but where, exactly, is that growth coming from and what types of content are generating more
- Published in Social Media Marketing
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the platform, LinkedIn is now broadening its ad targeting toolset even further, with the addition of three new options to help hone in on your specific target audience. The three new options being launched are ‘lookalike
- Published in digital Marketing, Posts, Social Media Marketing
Facebook’s Added a Secret Dark Mode to Messenger – Here’s How to Find it
After testing it out for the last few months, Facebook is now rolling out its new ‘Dark Mode’ for Messenger – but they’ve hidden the function, Easter egg style, behind an in-app emoji trick. Here’s how you can activate the new function – and a disclaimer, this may not be available to all users as yet (I
- Published in Posts, Social Media Marketing
Pinterest Adds More Ways for Businesses to Share and Promote their Products
Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product catalogs and personalized shopping recommendations, in order to maximize business potential. First, in addition to the ‘More like this’ option beneath each Pin, which uncovers visually similar items, Pinterest is also adding a ‘More from
- Published in Social Media Marketing
Facebook Begins Rolling Out New Dashboards Tracking Time Spent in App
It’s taken a while, but Facebook is now rolling out its promised ‘time spent’ dashboard within its main app, enabling users to track the time they’re active on Facebook each day, and set prompts to limit their use. As you can see from the above screenshots, the new dashboard is available within the functions listing, and through
- Published in digital Marketing, Posts, Social Media Marketing
Facebook’s Bringing Ads to Facebook Stories, Expanding Reach Options
As you’re no doubt aware, Facebook Stories aren’t as popular as Instagram Stories, the most successful version of the format which Facebook copied from Snapchat (at least in western markets). But, even so, Facebook itself remains convinced that Stories is the format of the future, including on their main platform. At their F8 developer conference earlier this year, several
- Published in digital Marketing, Networking, Posts, Social Media Marketing
Instagram Adds Video Chat, New Explore Section, Topic Channels: Here’s How To Use Them
Just a week ago, Instagram launched its new video sharing platform ‘IGTV.’ Now the company is rolling out new features like group video chat, new camera effects with custom AR filters, and redesigned explore section. So, let’s tell you about them brief: Instagram’s Video Chat: How to use it? The video chat option is available in the
- Published in digital Marketing, Mobile, Posts, Technology
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