Christmas is now only 75 days away, so if you don’t have your holiday campaigns locked in, it’s time to get moving. Indeed, Facebook says that nearly half of US shoppers start shopping for the holidays in November or earlier. If you’re not mapping out your connection strategy, you’re going to start missing out on opportunities very

Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools. As you can see in this example, which

‘Snap Chatter’ monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app’s users. And given Snapchat’s popularity with younger audiences, the Snap Chatter reports can be a great indicator of rising trends in general – the monthly listings include key topics of focus in different

It seems that it’s not only Facebook’s main app that’s putting more focus on private groups – over on Instagram, reverse engineering expert Jane Manchun Wong has uncovered a new ‘Join Chat’ sticker option which would enable Stories viewers to join a private chat group, direct from a Story. As you can see here, the ‘Join Chat’ sticker prompts the user

In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see ‘record levels of engagement‘, with on-platform sessions growing by 24%. LinkedIn engagement has been on the rise for some time – but where, exactly, is that growth coming from and what types of content are generating more

After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the platform, LinkedIn is now broadening its ad targeting toolset even further, with the addition of three new options to help hone in on your specific target audience. The three new options being launched are ‘lookalike

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Get ready for good news Instagram fans. As per social media code hacker Jane Manchun Wong: One of the most requested features, Instagram is looking to add a new way to search through posted videos, enabling you to find specific moments. Of course, most platforms already provide this functionality – as does Instagram itself on IGTV videos –

After testing it out for the last few months, Facebook is now rolling out its new ‘Dark Mode’ for Messenger – but they’ve hidden the function, Easter egg style, behind an in-app emoji trick. Here’s how you can activate the new function – and a disclaimer, this may not be available to all users as yet (I

Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product catalogs and personalized shopping recommendations, in order to maximize business potential. First, in addition to the ‘More like this’ option beneath each Pin, which uncovers visually similar items, Pinterest is also adding a ‘More from

It’s taken a while, but Facebook is now rolling out its promised ‘time spent’ dashboard within its main app, enabling users to track the time they’re active on Facebook each day, and set prompts to limit their use. As you can see from the above screenshots, the new dashboard is available within the functions listing, and through

As you’re no doubt aware, Facebook Stories aren’t as popular as Instagram Stories, the most successful version of the format which Facebook copied from Snapchat (at least in western markets). But, even so, Facebook itself remains convinced that Stories is the format of the future, including on their main platform. At their F8 developer conference earlier this year, several

Knowing how to optimize your social sites for local searches isn’t just important for your business. Knowing how to optimize your social sites for local searches isn’t just important for your business — it’s becoming critical for survival. Consumers are increasingly likely to have one foot out the door and one hand on their smartphones

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