In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see ‘record levels of engagement‘, with on-platform sessions growing by 24%. LinkedIn engagement has been on the rise for some time – but where, exactly, is that growth coming from and what types of content are generating more

After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the platform, LinkedIn is now broadening its ad targeting toolset even further, with the addition of three new options to help hone in on your specific target audience. The three new options being launched are ‘lookalike

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Get ready for good news Instagram fans. As per social media code hacker Jane Manchun Wong: One of the most requested features, Instagram is looking to add a new way to search through posted videos, enabling you to find specific moments. Of course, most platforms already provide this functionality – as does Instagram itself on IGTV videos –

After testing it out for the last few months, Facebook is now rolling out its new ‘Dark Mode’ for Messenger – but they’ve hidden the function, Easter egg style, behind an in-app emoji trick. Here’s how you can activate the new function – and a disclaimer, this may not be available to all users as yet (I

Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product catalogs and personalized shopping recommendations, in order to maximize business potential. First, in addition to the ‘More like this’ option beneath each Pin, which uncovers visually similar items, Pinterest is also adding a ‘More from

It’s taken a while, but Facebook is now rolling out its promised ‘time spent’ dashboard within its main app, enabling users to track the time they’re active on Facebook each day, and set prompts to limit their use. As you can see from the above screenshots, the new dashboard is available within the functions listing, and through

As you’re no doubt aware, Facebook Stories aren’t as popular as Instagram Stories, the most successful version of the format which Facebook copied from Snapchat (at least in western markets). But, even so, Facebook itself remains convinced that Stories is the format of the future, including on their main platform. At their F8 developer conference earlier this year, several

Knowing how to optimize your social sites for local searches isn’t just important for your business. Knowing how to optimize your social sites for local searches isn’t just important for your business — it’s becoming critical for survival. Consumers are increasingly likely to have one foot out the door and one hand on their smartphones

Just a week ago, Instagram launched its new video sharing platform ‘IGTV.’ Now the company is rolling out new features like group video chat, new camera effects with custom AR filters, and redesigned explore section. So, let’s tell you about them brief: Instagram’s Video Chat: How to use it? The video chat option is available in the

After shocking the Indian smartphone owners by launching the “swadeshi” SIM card in partnership with BSNL, Yoga guru Baba Ramdev’s Patanjali has launched a messaging app named Kimbho. Kimbho has been created by Patanjali to compete with Facebook-owned WhatsApp. This desi app’s tagline is “Ab Bharat Bolega,” which translates into “Now India Will Speak” in English. Launching the

The much-awaited makeover of Gmail web interface is here after five long years. Google has not only redesigned the look but also added several new functionalities. However, you will get to the see the new features only if you opt-in for the new Gmail layout. While there are a bunch of features that are neat but many

Facebook has recently released an Android-based Express Wi-Fi app in the Google Play store and is currently available for download in Kenya and Indonesia. This app helps users in locating and purchasing internet connection from local business owners operating Wi-Fi hotspots termed as “Wi-Fi zones” in their vicinity. People in developing nations can now get access to high-speed bandwidth through these local

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