While well-known marketing strategies may still apply in some cases, changing consumer behavior requires new and effective strategies to gain traction and improve sales. It’s also extremely important to understand that the market is now driven by convenience and experiences, and change is necessary in order to keep up with the competition. For example, millennials

‘Read Me’, is intended to enable marketers to effectively achieve their objectives on LinkedIn, through the trio of essential guides. The series of guides delve into comprehensions of the various facets of the LinkedIn platform and how marketers can use it to the maximum advantage. The guides are available free of cost. Here is the

As the world grappled with a global pandemic, India took to Twitter to stay informed, connected, and entertained while talking about their passions, re-discovering interests, and having diverse conversations. Needless to say, #Covid19 dominated this year with people on Twitter, seeking reliable information, connecting with experts, and following what was happening in real-time in India.

In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see ‘record levels of engagement‘, with on-platform sessions growing by 24%. LinkedIn engagement has been on the rise for some time – but where, exactly, is that growth coming from and what types of content are generating more