Your Google My Business page is the most important business listing, considering most consumers search Google when looking for local businesses that offer products and services. Having a Google My Business page allows your business to show within Google search results, Google Maps and Google+, making it easy for potential customers to find and contact you.
A properly optimized and claimed Google My Business Page with consistent and accurate business and location information will improve your organic map listing exposure in Google search results, which will lead to more traffic and the potential to win new customers.